Melissa Fleuret​

Sales Promotion/Creative & Media Research Director

Final Advertising Campaign Development Capstone Course

January 2015-Present

 

• Final Advertising Campaign Development Capstone Course

• Worked with creative and media teams to develop full advertising campaigns and plansbooks for clients

• Using advertising metrics to measure effectiveness of marketing strategies & adjusting strategies from findings

• Creative and sales promotion manager: Worked with the team to create sales promo campaign and remaining within restricted budget determined by media team

• Created creative ads on multiple mediums in line with our target audience

• Media research director: Worked with the team to conduct and utilize primary and secondary research to identify appropriate target market & media outlets

• Utilize advertising dollars the best way possible by designing budget and comparing to media costs

 

Marketing Intern

Washington State University Athletics

April 2012-Present 

 

• Lead intern for volleyball & baseball, responsible for overseeing all marketing efforts throughout the seasons

  • Exceeded expectations by achieving several volleyball attendance records: 13% increase in average attendance and 154% increase in average student attendance from the previous season

• Created engaging, relevant on-field marketing/promotional tactics to enhance game-day experience for fans

• Executed tailored social media video campaigns to engage fans and promote the baseball team

• Cultivated professional relationships and coordinated promotions with local businesses

• Coordinated and managed ongoing events and promotions, directly impacting fan experience

• Developed creative and strategic marketing/advertising plans for Baseball and Volleyball teams

• Created creative fliers and other advertising materials with Photoshop and InDesign

 

Brand Marketing & Corporate Communications Intern

Avaande Inc.

​May 2015- August 2015

 

• Internal marketing, digital marketing, yammer, communication about events, MS alliance, and more

• Researched Fortune 500 companies and compiled findings for the corporate communication team to use

• Digitally communicated with team & prioritized multiple projects to meet competitive deadlines

• Curated and reviewed content to create an integrated consistent branded experience for customers

• Conducted analytical competitor research, event marketing, internal tradeshow Lotus F1 Team.

 

Vice President- Event Coordinator & Social Media Manager

National Society of Collegiate Scholars

January 2011- Present

 

• Implementing and managing the Facebook, Twitter, and blog pages to spread brand awareness

• Execution social media tactics (Facebook & Twitter) that lead to a 59% increase in website traffic

• Planning, executing and managing events on a restricted budget

 

Sales Representative

​Category 5 Boat Shoes

August 2014- December 2014

 

• Developed a value proposition speech to present our products, and created social media campaigns.

• Coordinated showcases to promote products, educate interested customers and boost sales.

• Developed social media campaigns to reach our audience.

• Assisted in the successful launch of the first women’s line.

• Managed sales and customer service inquiries.