Determined. Reliable. Creative.
PROJECTS
Here are some examples of projects I've worked on. Click on the image to view my school projects. Many projects from my work experience are not shown becasue the information is confidential.
MORE TO COME IN THE NEXT FEW WEEKS
Latest Projects
Honey Maid Go Bites Test Market Campaign
My team and I created a Test Market Campaign for Honey Maid Go Bites in the Spokane DMA. I was part of the creative and sales promotion team for the 4 week project. Here is our plansbook.
Pearl iZUMi Advertising Campaign Plansbook
Integrated Marketing Camaign
Researched and analyzed an integrated marketing campaign. My partner and I researched and created a product profile, campaign profile, consumer profile, brand attributes, and brand plaform for the campaign.
Primary Market Research Report
We conducted primary research to identify the target market segments for the new apple watch product. We conducted a survey to learn about media habits, soical media preferneces, personal values, mobile device users, app usage etc.
Croatia Tourism Advertising Campaign
For a advertising project my team created a campaign to spread awareness about Croaita. If you click on the image you will see our presentation and our ads, the word icons are the creative briefs we wrote.
Cougars Baseball Marketing Plan 2015
My colleage and I worked together to write the marketing and promotional schedule for WSU Baseball Season. At the end of the season we will go measure and compare our progress to our promotional objective.
Baseball Social Media Campaign
We created a video social media campaign for the WSU baseball season. Here is a link to the videos we created. So far we have already had a spike in our attendance numbers.
Cougars Volleyball Recap 2013
I was the lead intern for WSU volleyball during the 2013 season and was responsible for overseeing and assisting all marketing efforts during season. I exceeded expectations by achieving several attendance records including a total season attendance of 13,426 fans, a 13% increase in the overall attendance average and a 154% increase in the average student attendance from the 2012 season. This document outlines how we measured our marketing efforts and gives future interns tips and guidelines for future volleyball seasons.
GREEK CHALLENGE PROPOSAL
Last Fall (2013) we researched ways to increase and measure sorority and fraternity awareness about athletic events. We created a competition between these organizations to increase attendance at university sport events. We presented our proposal to upper level management. Unfortunatly we were unable to implement the project due to budget constrains.